The CEO’s Voice: Understanding the Power and Influence of Language in Leadership
Words deserve respect. If you get the right ones in the right order, you can nudge the world a little. —Tom Stoppard
The words of a CEO have inordinate weight.
Though you cannot interact personally with each employee, customer, and shareholder, these people all listen closely to what you say—and how you say it. Even subtle word choices send loud signals. …




