Texas CEO Magazine

Texas CEO Magazine

5 Ways to Shine a Light on the Major Problems Facing Your Business

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Texas CEO Magazine
May 10, 2023
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 5 Ways to Shine a Light on the Major Problems Facing Your Business

In 1989, consultant Sidney Yoshida presented a study known as the “Iceberg of Ignorance,” showing just how blind executives are to their own organizations. Yoshida’s work revealed that at Japanese automaker Calsonic, frontline workers knew about 100% of the problems facing the company–but company leadership was aware of hardly any of those problems.

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